The Get Right › Revenue Performance Audit
Revenue Performance Audit
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Measurement integrity, attribution and revenue-loss analysis, and the strategic synthesis that ties all three audits together. This is where the revenue numbers live — and where the unified 90-day execution plan is built.
Four layers of analysis
Layer 1: Measurement Integrity
Can you trust the numbers you're already looking at? We detect every analytics and ad tag on the page — GTM, GA4, Meta, TikTok, Pinterest — and flag duplicates, conflicts, and coverage gaps across your templates. Then we confirm your conversion events actually fire, check how consent tooling is shaping or blocking what you collect, and weigh your whole stack against the ideal for your industry.
Layer 2: Attribution & Revenue Loss
Where is revenue leaking out of your measurement? Delphi estimates how much of your “direct” traffic is really misattributed organic, paid, and referral — then traces why: cross-domain checkout breaks, ad-blocker and Safari ITP erosion, fragile client-side cookies, and whether you have the server-side tracking to survive it. Every gap gets a dollar range, and a twelve-month forecast names when your attribution drops below the point you can trust.
Layer 3: Connect Your Data
Want grounded numbers instead of estimates? The whole audit runs cold — no logins, no access, nothing to install — which is what makes it fast to commission. Bring your own data, though, and it sharpens: a GA4, Google Ads, Meta, or Plausible export — CSV today, a live API on the way — re-grounds every estimate in your real traffic, spend, and revenue.
Layer 4: Strategic Synthesis
The keystone — where every finding becomes one plan. We take the technical findings from the Platform Audit, the content gaps from the Content Audit, and the attribution findings here, and score them together by revenue impact, effort, and dependency. The output: one prioritized 90-day roadmap across all three pillars, with a revenue projection and KPI checkpoints at 30, 60, and 90 days.
How it connects
This is the pillar the other two feed into. Technical findings arrive from the Platform Audit and become dollar amounts; content gaps arrive from the Content Audit and get sequenced by conversion potential. What leaves is a single 90-day roadmap your team executes against — not three reports to reconcile.
Without this pillar, you have two backlogs. With it, you have one plan.
Why it's called Delphi
The oracle at Delphi never handed pilgrims a pile of omens. They arrived with scattered signs and left with one answer, in plain language, about what to do next. The three tools divide the work the same way: Muttr makes your site discoverable and fast, Canary makes sure visitors find what they came for, and Delphi proves whether they actually did. A website without analytics is a black box. One with bad analytics is a money pit — every decision made against numbers that were never true.
Delphi is also where everything consolidates. Every ticket Muttr surfaces and every gap Canary finds arrives here to be weighed by revenue impact, sequenced into a single plan your team can actually run, and tied to the metric that will prove whether each fix worked. You don't just leave with a list of what to do — you leave knowing how you'll tell it paid off.
See the full engagement
The Revenue Performance Audit only reaches its potential when paired with the other two pillars. That's why The Get Right runs all three together.