The Get Right › Content Authority Audit
Content Authority Audit
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Passage-level competitive gap analysis. We identify the questions your audience asks, then crawl your site to show which passages answer them — and which go unanswered. Then we crawl your competitors, so you know which gaps to close first and who you have to beat.
What we examine
Topic Discovery
- An intake form maps your space, your offer, and your buyer
- The full funnel of questions: problem-unaware, comparing solutions, deciding, and post-purchase
- We query the major AI search engines to see how your space is actually discussed
- That pass surfaces your real competitors and the answers those engines reward
Your Coverage
- We crawl your site and distill it to unique, de-duplicated passages
- Each passage scored against the topics it answers — and how completely
- A coverage score per topic, with your strongest passages flagged as anchors
- Plus the technical layer: thin content, decay, orphaned pages, cannibalization
Competitive Coverage
- The same passage-level pass, run across your competitors
- Coverage scored topic by topic, exactly as your site was
- Side by side: where you answer 50% and a competitor answers 75%
- A clear read on where you're strong and where you're exposed
Strategic Synthesis
- Which topics to answer first, ranked by competitive upside
- What to write — and exactly where it should live
- Supplemental content routed to passages already winning
- A coverage gap turned into a sequenced content plan
Passages, not keywords
We start with the questions your audience is actually asking, clustered into the topics that move your business.
Then we read your site the way someone hunting for an answer would: passage by passage, marking each question as answered, half-answered, or missing. We run the same pass across your competitors, so every gap arrives with context — who's already answering it, and how well.
This is a different instrument than a rank tracker. Tools like SEMrush and Ahrefs tell you which keywords to chase; Canary tells you which questions your audience can't get answered on your site yet — and which ones a competitor is winning by default.
Why it's called Canary
Miners carried a canary because it felt the danger first — reacting to what they couldn't see or smell, while there was still time to act. A content gap works the same way. It rarely travels alone, but it's one of the first signs you can actually catch: the questions your audience is asking and can't get answered on your site, surfacing well before the lost traffic and lost revenue ever show up in a report.
Those gaps don't exist in isolation. Missing structured data from the Platform Technical Audit means the content you do have isn't visible in the first place. Measurement gaps from the Revenue Performance Audit mean that even when someone arrives, you can't tell what made them convert. Canary maps the opportunity; Muttr makes sure it's visible, and Delphi makes sure you can prove it paid off.
See the full picture
Content is one of three pillars. The Get Right runs all three simultaneously and synthesizes them into one execution plan.