The Get Right

A 90-day diagnostic sprint.

Three simultaneous audits — technical infrastructure, content authority, and revenue performance — produce one unified execution plan. Every fix is prioritized by revenue impact and delivered as sprint-ready work, not a shelf-ready report.

The 90-day timeline

Month 1

Diagnose

  • All three audits run simultaneously
  • Full technical crawl and analysis
  • Competitive content gap mapping
  • Analytics and conversion path review
  • Unified findings synthesis
Month 2

Execute

  • Ship fixes from the prioritized backlog
  • Critical technical fixes first
  • Content production against the roadmap
  • Measurement fixes and baseline setup
  • Weekly check-ins with your team
Month 3

Verify

  • Re-audit to measure improvement
  • Before/after metrics with revenue impact
  • Clean measurement baseline established
  • Growth plan for continued engagement
  • Handoff documentation

What you get

These aren't recommendations. They're tickets your team can ship.

Sprint-ready technical backlog

Code fixes with implementation context. Copy, paste, deploy. Tagged by severity, root cause cluster, and confidence tier.

Prioritized content roadmap

Every topic gap mapped against competitive coverage. Content briefs ready for your writers or ours.

Unified 90-day execution plan

All three pillars synthesized into one prioritized roadmap. Revenue projections at conservative, moderate, and aggressive scenarios.

Measurement baseline + KPIs

Clean analytics setup. 30/60/90 day KPIs. The foundation for proving ROI on everything that follows.

Investment

The Get Right is a project-based engagement. No retainer commitment upfront. We earn continued engagement by proving value in the first 90 days.

Contact us for a quote

Custom scoped per engagement. Includes all three audit pillars, the unified execution plan, and 90 days of founder-level support.

Common questions

How long does The Get Right take?

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Ninety days. Month one runs all three audits in parallel and delivers the unified roadmap plus quick wins. Month two is execution support while your team ships the prioritized fixes. Month three verifies improvements against baseline and produces the growth plan.

What does The Get Right include?

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Three simultaneous audits — Platform Technical (Muttr), Content Authority (Canary), and Revenue Performance (Delphi) — synthesized into one ranked execution roadmap. Every finding includes the root cause, an implementation-ready fix, and a revenue impact estimate. Plus a quick-wins brief, a revenue projection model, and a measurement baseline.

How much does The Get Right cost?

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Every engagement is custom-scoped, so pricing depends on the property — site complexity, the number of templates and content surfaces in scope, and the depth of measurement work required. Contact us for a quote. Investment includes all three audit pillars, the unified execution plan, and ninety days of founder-level support.

Is The Get Right an ongoing retainer?

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No. The Get Right is a fixed-scope ninety-day engagement with a defined finish line. Ongoing support is available as an optional follow-on, but it is never assumed. We earn continued engagement by proving value in the first ninety days, not by contracting for it on day one.

How is The Get Right different from a typical SEO audit?

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Most audits ship two hundred symptoms in a PDF. We ship thirty to forty root causes as implementation-ready tickets, each tied to a revenue impact estimate. The deliverable is a sprint-ready backlog your engineering team starts shipping from immediately — not a document they need to translate into work. We also span infrastructure, content, and measurement in parallel rather than auditing only one of the three.

Who runs the audits?

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All three co-founders. Jon Lister finds out what your team cares about so we know what our team and our tools need to focus on. Jason Bauman owns the synthesis layer where all three audits become one ranked roadmap. Brandon Griner helps build and maintain the diagnostic engineering layer. No account managers, no junior analysts. Every call is with a founder.

Let's find what's costing you revenue.

Every conversation starts with a founder. No sales team, no account managers. The people who built the tools are the people you talk to.