The Get Right
A 90-day diagnostic sprint.
Three simultaneous audits — technical infrastructure, content authority, and revenue performance — produce one unified execution plan. Every fix is prioritized by revenue impact and delivered as sprint-ready work, not a shelf-ready report.
Three pillars, one roadmap
Platform Technical Audit
Powered by Muttr
130+ structural checks across server, platform, and template tiers. Delivers sprint-ready tickets with code fixes, tagged by severity and root cause cluster.
Learn more →Content Authority Audit
Powered by Canary
Topic-level competitive gap analysis. Maps every question your audience asks and shows where competitors are answering and you're not.
Learn more →Revenue Performance Audit
Powered by Delphi
Measurement integrity, conversion path analysis, and strategic synthesis. Finds where your data lies and your funnel leaks.
Learn more →The 90-day timeline
Diagnose
- All three audits run simultaneously
- Full technical crawl and analysis
- Competitive content gap mapping
- Analytics and conversion path review
- Unified findings synthesis
Execute
- Ship fixes from the prioritized backlog
- Critical technical fixes first
- Content production against the roadmap
- Measurement fixes and baseline setup
- Weekly check-ins with your team
Verify
- Re-audit to measure improvement
- Before/after metrics with revenue impact
- Clean measurement baseline established
- Growth plan for continued engagement
- Handoff documentation
What you get
These aren't recommendations. They're tickets your team can ship.
Sprint-ready technical backlog
Code fixes with implementation context. Copy, paste, deploy. Tagged by severity, root cause cluster, and confidence tier.
Prioritized content roadmap
Every topic gap mapped against competitive coverage. Content briefs ready for your writers or ours.
Unified 90-day execution plan
All three pillars synthesized into one prioritized roadmap. Revenue projections at conservative, moderate, and aggressive scenarios.
Measurement baseline + KPIs
Clean analytics setup. 30/60/90 day KPIs. The foundation for proving ROI on everything that follows.
Investment
The Get Right is a project-based engagement. No retainer commitment upfront. We earn continued engagement by proving value in the first 90 days.
Custom scoped per engagement. Includes all three audit pillars, the unified execution plan, and 90 days of founder-level support.
Common questions
How long does The Get Right take?
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Ninety days. Month one runs all three audits in parallel and delivers the unified roadmap plus quick wins. Month two is execution support while your team ships the prioritized fixes. Month three verifies improvements against baseline and produces the growth plan.
What does The Get Right include?
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Three simultaneous audits — Platform Technical (Muttr), Content Authority (Canary), and Revenue Performance (Delphi) — synthesized into one ranked execution roadmap. Every finding includes the root cause, an implementation-ready fix, and a revenue impact estimate. Plus a quick-wins brief, a revenue projection model, and a measurement baseline.
How much does The Get Right cost?
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Every engagement is custom-scoped, so pricing depends on the property — site complexity, the number of templates and content surfaces in scope, and the depth of measurement work required. Contact us for a quote. Investment includes all three audit pillars, the unified execution plan, and ninety days of founder-level support.
Is The Get Right an ongoing retainer?
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No. The Get Right is a fixed-scope ninety-day engagement with a defined finish line. Ongoing support is available as an optional follow-on, but it is never assumed. We earn continued engagement by proving value in the first ninety days, not by contracting for it on day one.
How is The Get Right different from a typical SEO audit?
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Most audits ship two hundred symptoms in a PDF. We ship thirty to forty root causes as implementation-ready tickets, each tied to a revenue impact estimate. The deliverable is a sprint-ready backlog your engineering team starts shipping from immediately — not a document they need to translate into work. We also span infrastructure, content, and measurement in parallel rather than auditing only one of the three.
Who runs the audits?
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All three co-founders. Jon Lister finds out what your team cares about so we know what our team and our tools need to focus on. Jason Bauman owns the synthesis layer where all three audits become one ranked roadmap. Brandon Griner helps build and maintain the diagnostic engineering layer. No account managers, no junior analysts. Every call is with a founder.
Let's find what's costing you revenue.
Every conversation starts with a founder. No sales team, no account managers. The people who built the tools are the people you talk to.