You always talk to the people who built the system.
WKTW is three founders with 45 years of combined experience in digital growth, technical infrastructure, and content strategy — split across three non-overlapping registers, not three slightly different versions of the same résumé. No juniors. No account managers. The people who built the diagnostic tools are the people you work with.
The team
Each pillar of The Get Right is owned by a founder whose career is built on it. Category authority, function-head operating depth, and engineering rigor — three credibility surfaces, zero overlap.
Jon Lister
Founder | Chief Executive Officer
23 Years · Category Authority
Forbes-featured on Generative Engine Optimization. Decades of experience in connecting brands to their audience in ways that drive conversion. Public voice for one of the most impact-focused AI-search positioning bets in the agency world.
Jason Bauman
Founder | Chief Product Officer
12 Years · Function-head operating depth
Marketing technologist working the transition from ranking-based search to AI-mediated retrieval. A decade of technical SEO at enterprise scale gave him the engineering instincts and the scar tissue — pipelines that ship under heavy review, optimizations that must prove out. Muttr and Delphi are what that experience builds now.
Brandon Griner
Founder | Chief Technology Officer
10 Years · Engineering rigor
Holds a BS in Computer Science and an MS in Data Science. He is not a marketer who learned data — he's a data engineer who happens to work in marketing. Brandon's engineering layer is what allows WKTW to do in days what larger agencies need weeks to accomplish. Canary is just the start.
Why we built our own tools
We spent years running audits with off-the-shelf tools. They all had the same problem: shallow findings, generic recommendations, and zero connection to actual revenue impact. The output was technically correct and practically useless.
So we built what we wished existed. Muttr does deep structural analysis that ties every finding to business KPIs. Canary maps content authority at the topic level, not the keyword level. Delphi verifies that your measurement foundation is solid before you try to build on it.
The tools aren't the product. The insight is the product. The tools just make sure the insight is grounded in evidence, not opinion.
How we work
Project-first, always
We don't sell retainers on day one. We sell a 90-day diagnostic sprint. Continued engagement is earned by proving value, not by contract lock-in.
Backlogs, not reports
Every deliverable is designed to be actionable. Sprint-ready tickets, not executive summaries. Your team ships fixes, not reads recommendations.
Revenue-tied everything
Every finding is connected to revenue impact. Not "this is a best practice" but "this is costing you approximately $X per month."
We practice what we preach
We run our own tools on our own site and publish the results. Same standards, full transparency.
Ready to talk?
No pitch deck. No discovery call script. Just a conversation with someone who's been doing this for over a decade.
Talk to a Founder