Proof › Self-Audit
We audited our own site — twice.
We run Muttr, Canary, and Delphi against weknowthewhy.com with the same standards we apply to client sites. Here's what they found, what we fixed, and what we threw out.
Last updated: July 6, 2026
Platform Technical Audit (Muttr)
We ran Muttr against this site, remediated, and ran it again. The honest scorecard:
What it caught that was worth fixing.
The first pass flagged ~80 issues; about a dozen were real — visitor IPs reaching Google's font CDN before consent (a GDPR exposure), tag manager loading before the consent banner could be answered, no security headers or Content Security Policy, and a dozen accessibility defects. All fixed.
What we threw out — which matters just as much.
The rest were stale, false, or passing checks dressed up as problems. It reported a 2.56 MB app bundle from “cart, checkout, and product configurators” — we have none of those; our entire JavaScript is one 28 KB component. We deleted it. It proposed a three-tier pricing grid; we sell one engagement, so we deleted that too.
Then we fixed the tool and re-ran it.
Every ungrounded finding went back into Muttr as a fix. The second audit proved it: the phantom bundle was gone, the report was shorter and cleaner, and the real fixes held. It surfaced one new false positive — our working cookie banner, measured hidden instead of rendered — which we traced to root cause and filed the same day.
The failure modes we find, we train out. By the time these tools run on your site, the specific mistakes in our own audit have already been grounded out of them.
Content Authority Audit (Canary)
The same method, applied to content. We run Canary against our own topic coverage as the insights library grows — the summary lands here once there's enough published to audit honestly. We don't post a score we haven't earned.
Revenue Performance Audit (Delphi)
The same method, applied to measurement. Delphi verifies our analytics implementation once conversion tracking is fully established — results here when they're real and attributable, not before.
Want to see what we'd find on yours?
We apply the same rigor to every site we audit. Talk to a founder about what we'd find on yours.